Firefox brings country’s biking talent together at 4th edition of its mountain biking race, FIRESTORM

Sponsored by Ireo, the thrilling race held in the forests of Manger, Gurgaon saw 150 participants including biking enthusiasts and racing veterans!
Gurgaon, March 1, 2015: Firefox, a leading name in the premium bike segment in India, organized the 4th edition of its annual mountain biking race, FIRESTORM on 1st of March, 2015. Ireo, the fully integrated real estate organization with a pan-India footprint, served as the title sponsor for the annual biking event. Kick starting at 7 in the morning, the race witnessed cycling novices and veteran bikers battling the rugged terrain of the Manger forest in Gurgaon, for prizes over Rs. 3 lakhs.
Mr. Shiv Inder Singh, Managing Director Firefox Bikes, commented, “We have been organizing FIRESTORM for some years now. Bike-enthusiasts literally wait for this event to showcase their cycling skills while testing their endurance and mental strength. This year’s racing event saw a good turn out and was packed with energy, excitement and enthusiasm of the competing bikers.”
Mr. Pankaj Dugar, CEO Hospitality & Delhi, Ireo commented, “We are highly elated on associating with Firefox’s annual event FIRESTORM as its title sponsor. It was a great pleasure to see such passionate and zealous bikers converge together on one platform. We look forward to collaborating and adding weight to people’s enthusiasm and interest towards sporting events such as these.”
FIRESTORM was held amidst dirt paths where participants had to combat broken rocks, thorny Kikar trees and the occasional appearance of Neelgai and foxes. Going head to head in a multi lap format, the professional racers were required to cover a distance of approx. 42 kms and bike-fanatics had to cross a distance of 29 kms to win prizes of more than Rs. 3 Lakhs.
As pioneers of high performance biking in India, Firefox continues to fuel the passion of mountain bikers to discover their skill to thrill with FIRESTORM.
About IREO:

Ireo is the first and the largest Private Equity Fund dedicated to the Indian real estate sector with nearly US$ 2 bn of funds committed to India. The Group has a pan India footprint with a land bank of more than 4500 acres and 23 projects in prime locations across NCR, Haryana, Punjab, Tamil Nadu and Maharashtra under various stages of development and implementation. Recent successful project launches from Ireo have been “Ireo Skyon”, “Ireo Uptown”, “The Grand Arch”, “Ireo Victory Valley” and “Ireo Gurgaon Hills” in Gurgaon and Ireo Rise in Mohali. Ireo has also made a foray in branded residences and serviced apartments category for which it has tied up with Grand Hyatt for “Grand Hyatt Residences, Gurgaon” and Singapore-based The Ascott Limited for “Ascott Ireo City, Gurgaon”. These projects are under various stages of development. Ireo is also developing integrated township projects with residential, commercial and retail developments accompanied with amenities such as schools and hospitals in Ludhiana, Gurgaon and Panchkula named Ireo Waterfront, Ireo City and Ireo Fiveriver respectively.

Ireo has been present in India since 2004 and has evolved as a fully integrated real estate organization. Ireo’s team consists of internationally experienced and accomplished Indian and expatriate professionals from diverse backgrounds to lead initiatives and to deliver best in class products and services to their customers.
IREO has a global blue chip investor base and marquee strategic partners.

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